Career Panels at the Apollo feature interviews and panel discussions with performing arts, entertainment industry, and media professionals. Events are free, open to the public, and take place on-site at The Apollo Theater.
BEHIND THE SCENES: WOMEN OF COLOR IN THE ARTS
Monday, March 11, 2013 at 6:30 p.m.
Our annual Women’s History Month celebration featured a panel of women of color who work behind the scenes in performing arts administration. A pre-panel seminar on marketing and public relations for the performing arts was facilitated by Donna Walker-Kuhne. This program was presented in collaboration with Women of Color in the Arts (WOCA).
Women of Color in the Arts Panelists included:
The discussion was moderated by AnaMaria Correa, Ballet Hispanico.
Monday, March 11, 2013 at 4:30 p.m. Donna Walker-Kuhne, VP Marketing at NJPAC presented a 75-Minute workshop that discussed tangible strategies on ways to build and expand multicultural audiences for the arts. The format included an overview on national trends on engaging diverse communities, and an overview of Engaging Diverse Communities including the following topics: Impact of Immigration, Target Demographics, Social Media and the impact of press and publicity on multicultural audiences. This interactive session provided each participant with the opportunity to prepare a draft of a Marketing outline.